Alexa von Tobel is the founder and CEO of LearnVest.com, the leading personal finance and lifestyle website for women. Alexa developed the idea for LearnVest in 2006, during her senior year at Harvard College when she realized she, and most of her peers, had never had any formal education on how to effectively manage their finances. Alexa searched for reliable financial guidance and consistently came up overwhelmed or disappointed. Thus, the LearnVest mission was born – to make trusted personal financial information accessible to millions of women across the country. Read more….