Jeff Hoffman is an accomplished entrepreneur and innovator in the fields of Internet, e-commerce and entertainment. In 2010, he received a Lifetime Achievement Award in Entrepreneurship from the National CEO Council and was also inducted into the Hall of Fame for Entrepreneurs by the International Association of College Entrepreneurs. Jeff is currently a founder and partner or ColorJar, a venture accelerator firm that helps small business owners launch and grow new business ventures. Hoffman is best known as a founder and CEO in the Priceline.com family of companies where he led the development and launch of Priceline’s consumer company, Priceline Yardsale and was an Executive in Walker Digital, Priceline’s parent company. After Priceline.com, Jeff was a founding partner, Chairman, and CEO of Black Sky Entertainment, an independent production company in the film and music industries. The firm produced independent films such as Cabin Fever and concerts and event with artists like Elton John, Fat Joe and more. Jeff has also served as Chairman of Adapted Sports, a non-profit that brings sports to disabled children; served as a regional board member for the Make-A-Wish Foundation; and hosted the annual Transplant Foundation fundraiser with Robert Redford. He was previously named an Honorary Commander of the United States Airforce.