Don is one of the world’s leading authorities and advisers on innovation, media and the economic and social impact of technology. He has authored or co-authored 14 widely read books for over 30 years introducing ground-breaking concepts. In 1992 he wrote the best seller Paradigm Shift and, in 1995, The Digital Economy changed thinking around the world about the transformational nature of the Internet. He later defined the Net Generation and the “digital divide” in Growing Up Digital. His 2000 work, Digital Capital, introduced seminal ideas like “the business web” and was described by BusinessWeek as “pure enlightenment.” Wikinomics: How Mass Collaboration Changes Everything was the best selling management book in the United States in 2007 and was translated into over 25 languages. The Economist called his newest work Macrowikinomics: Rebooting Business and the World a “Schumpeter-ian story of creative destruction” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.” In 2011, Don was named ninth on the Thinkers50 Definitive List of the Top 50 Business Thinkers in the World, He is a member of World Economic Forum and an Adjunct Professor of Management for the Rotman School of Management at the University of Toronto.